White Label SEO Audits: How Do They Work?
Ranking a website on Google FrontPage is a journey of several unending steps – which starts with an SEO audit. Auditing the search engine optimization process helps website owners and administrators to ascertain their current position and get insight to improve their ranking.
As a digital agency, you can offer SEO auditing services to your clients, even if you do not have the skill, expertise, or resources. You just need a White label SEO audits.
What Is A White Label SEO Audit And How Does It Work?
To understand white label SEO audits, let’s quickly look at the definition of SEO audits.
An SEO audit examines a website in-depth to assess a variety of elements that influence its ranking in search engine results pages. The SEO audit process determines how well a site complies with best practices.
With white label SEO audits, the audit process is carried out on your behalf by a third-party company or tool, so you can offer it to your clients as if it’s done in-house. You’ll be able to customize the audit report with your brand name and logo before sending it to your clients.
White label SEO audits have been standard practice for some time now, and a gateway for agencies to expand their SEO offerings.
Even if you don’t offer any SEO-related services, you can run them by your clients and add them to your services if there’s sufficient interest in them.
White label services generally eliminate the need for investing huge amounts into buying equipment or hiring staff. You’ll only need to pay for the tool and everything will be done on your behalf, while you focus on other important aspects of your business.
Who Needs White Label SEO Audit?
If your business falls into any of these categories, you can benefit from white label SEO auditing tools.
SEO Marketing Agencies
If you run an agency that provides clients with SEO services, you can better serve your clients by taking advantage of white label SEO audits. It will allow you to offer your clients more quality and get better results without any stress.
Freelancer
Typically, as a freelancer, the more services you offer, the more clients you’ll get and the more you’ll earn. With white label SEO audits, you can start offering SEO audit services to your client base to make more money. Once you get an SEO audit job, you can use a white label SEO tool to complete it.
SEO Professional
Clients’ requirements are expanding every day and you may not have the skill or the time to meet all of them. White label SEO audit tools allow you to improve your SEO work and serve your clients better.
What Does a White Label SEO Auditing Cover?
The goal of a typical SEO audit is to identify foundational faults that affect organic search performance. A good white label SEO auditing tool will cover three areas; on-page SEO, Off-page SEO, and Technical SEO.
On-page SEO Audit:
This focuses on identifying elements within a website affecting its search engine ranking. It has to do with the elements of your site which you can control and optimize to improve your ranking. It covers the following:
Keyword Analysis:
This helps you answer the following questions;
- What keywords are you ranking for?
- Which keywords are your competitors ranking for?
- What keywords can you rank for?
An SEO audit would provide insights into your keywords situation. You need to create content with the right keywords to be able to rank the top relevant search results.
An SEO audit also analyzes your keyword usage. It looks at how well you are using your targeted keyword. Do they appear in your contents, title tags, headers, and meta-descriptions? The insight from an SEO audit will help you identify areas of improvement in your keywords usage.
Internal Linking
Internal linking is another essential aspect of SEO. Proper internal linking makes it easier for search engines to crawl your site and understand your content.
It’s always advisable to link every new page with existing pages on your website, however, if you have several pages, an SEO audit can tell you which pages are or aren’t properly interlinked.
Content Analysis
How well are your contents performing? Which specific pages and landing pages are driving traffic to your site? An SEO audit will allow you to identify your performing pages and those that need to be optimized. It will also identify duplicate content issues and any problems with your title tags, headers, and meta description.
The findings of a content analysis will help improve your content strategy and provide a roadmap for further optimizations.
Off-Page and Technical SEO Audit
Backlinks Analysis
Backlinks are one of the most vital ranking factors in Google’s search algorithm. When high-ranking websites are linking to a site/page, Google sees it as an endorsement and ranks them higher.
Backlink analysis allows you to analyze your site’s links and identify linking opportunities. You’ll be able to identify and remove toxic backlinks.
Page speed Audit
A page speed audit analyzes the time it takes for various pages on your website to load. The loading time of a website can affect its SERP. If your site doesn’t load in a few seconds, you may lose over half of your potential traffic; which will also increase your bounce rate and hurt your rankings.
An SEO audit would also identify 404 errors and other accessibility issues that can be slowing down the site.
Mobile-Friendliness
Is your site mobile-friendly? With over 60% of search engine traffic coming from mobile devices, mobile-friendliness is now one of the vital ranking factors Google considers. An SEO audit analyzes the structure of your site to determine whether it’s optimized for mobile devices. The insight from the audit will help you enhance the mobile friendlies of the site.
Site Security
How secure is your website? Google just like any other rational company will not want to direct their users to unsecured websites. An SEO audit provides insights on the security of your site, so you can improve on it.
Crawling and Indexing
Are search engines crawling and indexing your website? Are there any factors hindering the crawling and indexing process? Crawling is how search engines read your website. Having your site crawled and indexed is foundational for SEO success.
It’s not unusual for some files to block Google crawlers. An SEO audit would analyze a website’s sitemap to identify pages that are not being crawled.
White Label SEO Audit Tools
Not every SEO audit tool is the same. The ideal white label SEO tool should give you insight that a trained eye cannot see. Here are selected white label SEO audit tools with awesome functionalities you can offer to your clients.
WooRank
WooRank is a comprehensive SEO audit tool that can help users improve their search engine ranking position. The tool examines the site’s accessibility, and a range of other technical SEO indicators and provides a detailed report on the site’s SEO performance.
WooRank has a crawler feature that scans your site to find issues that Google crawlers may interpret as errors and then provides suggestions on how to fix them. It also has several other features including real-time monitoring, keywords evaluation, and more.
The WooRank reports are highly customizable. So you can brand it as your own and offer it to your clients.
The tool costs $179 monthly and offers a free 14 days trial for anyone willing to check it out. Due to its cost, WooRank is suitable for agencies willing to go neck deep and provide the best SEO audit services.
SEMRush
SEMRush is one of the most popular SEO tools out there and a go-to source for marketing data generation. Fortunately, SEMRush is also available as a white-label tool with a combination of SEO audit functionalities. SEMrush has a site audit tool, backlink audit, content analyzer, organic Traffic insight tool, and more.
The agency plan also offers API access, which allows you to create multiple dashboards.
The tool is available starting from $333 per month. It’s suitable for established freelancers and agencies. As a marketer, investing in SEMrush will provide access to a long list of additional marketing research tools.
WooRank
WooRank is a comprehensive SEO audit tool that can help users improve their search engine ranking position. The tool examines the site’s accessibility, and a range of other technical SEO indicators and provides a detailed report on the site’s SEO performance.
WooRank has a crawler feature that scans your site to find issues that Google crawlers may interpret as errors and then provides suggestions on how to fix them. It also has several other features including real-time monitoring, keywords evaluation, and more.
The WooRank reports are highly customizable. So you can brand it as your own and offer it to your clients.
The tool costs $179 monthly and offers a free 14 days trial for anyone willing to check it out. Due to its cost, WooRank is suitable for agencies willing to go neck deep and provide the best SEO audit services.
SEMRush
SEMRush is one of the most popular SEO tools out there and a go-to source for marketing data generation. Fortunately, SEMRush is also available as a white-label tool with a combination of SEO audit functionalities. SEMrush has a site audit tool, backlink audit, content analyzer, organic Traffic insight tool, and more.
The agency plan also offers API access, which allows you to create multiple dashboards.
The tool is available starting from $333 per month. It’s suitable for established freelancers and agencies. As a marketer, investing in SEMrush will provide access to a long list of additional marketing research tools.
WebCEO
WebCEO is a white label SEO tool with an auditing feature for freelancers and agencies. The tool offers 15 SEO solutions including unlimited page audits with automated scanning.
It has a basic plan that starts at $39 monthly and can increase to $99 as you grow.
Web CEO also offers reports that you can generate automatically or manually to get actionable insights for SEO optimization. Other features available on Web CEO include live SEO reports, lead generation widgets that you can embed on your website.
SERanking
SERanking is a great SEO tool suitable for marketing agencies and professionals. The tool is completely white label, which means you can brand it as your own to offer to your customers.
It has a crawler feature that scans through your website as a whole or as you instruct it and generates detailed reports about your SEO performance within seconds.
SERanking checks for your site loading speed, internal linking, images, meta tags, and headers, and technical errors.
Just like WebCEO, SERanking isn’t limited to just SEO auditing functionality. The tool offers a wide range of other SEO features including keywords suggestion, competition research, lead generator, and more. These services provide additional services you can offer your clients.
The tool costs between $23 to $189 depending on the options you want. There’s also a free trial av
SEOptimer
SEOptimer is a white label SEO audit tool built especially for agencies, SEO professionals, and DIYers. SEOptimer offers incredible functionality to provide a wealth of data to improve your SEO performance.
It has over 100 SEO indicators which are compiled into simple and actionable reports.
The report comes in the form of charts and other visuals that allow your clients to easily identify areas of improvement in their SEO efforts.
SEOptimer also offers several other functionalities including a keywords generator, meta tag generator, .htaccess file generator, XML sitemap generator, and robots.txt generator.
The white label package allows for customizations like color, fonts, and is available in up to eight languages. The pricing starts at $29 monthly up to $59 monthly.
SEOMATOR
SEOMATOR is a comprehensive SEO audit tool that can help your clients improve their overall site performance. The tool has a crawler that scans the entire website to identify issues, and then create a detailed report highlighting those issues.
SEOMATOR covers various aspects of your site including the loading speed, internal linking, backlinks, mobile-friendliness, content quality, tags, and others.
The tool processes all these factors to score your website and then provides a step-by-step guide on how to fix the issues discovered.
The amazing thing about SEOMATOR is that it allows you to either pay-as-you-go starting from $5 for one project and up to 100 URLs or buy a full plan to access unlimited projects. You can also request a custom plan to meet your reselling needs..
MySiteAuditor
MySiteAuditor is an exceptional white label SEO audit tool that has been around for years now. It’s also one of the most affordable tools and is easily brandable for resellers.
MySiteAuditor generates SEO audit reports in less than a minute using over 50 signals to rate a site’s SEO performance. It analyzes the site speed, headings, tags, mobile compatibility, interlinking, backlinks, contents, and images.
The tool also has a feature that allows you to embed it on your website, landing pages, and emails. So when a prospect sees the form, they can easily enter their site URL and audit the page right there for free; which is an incredible lead magnet.
MySiteAuditor is suitable for agencies, freelancers, and entrepreneurs. It offers a free 10-day trial, a basic plan for $39, and a pro plan for $79 monthly.
How Do You Choose The Best White Label SEO Tool For You?
- It should have a wide range of SEO auditing functions.
- The tool and the report it provides should be brandable.
- It should have the option of being hosted on a custom domain.
- It should have a flexible pricing structure for resellers.