White Label Digital Agency: All You Need to Know about it
Digital marketing agencies face a lot of challenges, which is often why many of them remain stagnant. These challenges could range from limited expertise to inability to keep up with deadlines, poor client retention, low sales, and many more.
If your agency is also facing similar issues, you might need to consider white label digital marketing. If correctly executed, white labeling can be an excellent strategy for scaling. In this article, we will be showing you all you need to know about white label digital agencies and how you can use their services to grow your business.
So, keep reading!
What Is White Label?
To understand what white label marketing is, it will be wise to first know what white label is. A white label product or service is one that can be rebranded by other companies to make it look like they made it. Such products or services can then be sold under the brand name of the new company even though they are not the original producers of the product or service.
What Is White Label Marketing?
This is often used to describe the concept of reselling marketing services produced by other companies under your brand. By partnering with a white label marketing agency, you have the chance to resell their products or services to your customers as though they are yours.
What Is A White Label Digital Marketing Agency?
This is a company or a team of experts providing marketing services that other companies can buy and then resell under their brands. The services are sold to the reseller brand who goes ahead to sell them to its own customers and clients with a mark-up to make a profit. Here, the white label digital marketing agency gets the service done, but the reseller agency gets the credit for it.
A white label digital marketing agency is simply offering other agencies a cost-effective way to add new products to their portfolio and be able to provide the expertise to achieve it without spending extra costs on hiring new staff or acquiring new software. That makes white labeling a great option to consider when agencies are looking to scale their business.
There is a wide range of services a white label digital marketing agency can deliver to other digital marketing companies under their brand name. Some of them include social media management, reputation management, SEO work, digital advertisement, etc. In the latter section of this article, we will throw more light on some services you can get from a white label digital marketing agency.
Real-Life Example of How White Labeling Works
Imagine you own a digital marketing agency where you provide email marketing, social media management, and content marketing services. That is arguably a good bouquet of services to offer. But imagine your clients started requesting web design, web development, and SEO services because they would love to have all their digital needs gotten from a single place. What would you do in such a situation, knowing fully well that you don’t have the expertise to offer these services they are requesting?
That means you have two options. The first is to hire specialists who can deliver web and SEO services at an extra cost, which are often very expensive and almost unaffordable. The second option is to let your clients hire another agency that provides SEO and web development services. But you should be prepared to lose the client in case they find an agency that provides all these services in one solution. But there’s a third option.
The third option is to meet a specialist agency you know can provide web development and SEO services and pay them to offer those services to your clients but with your brand identity and brand name. When you do that, you are simply white listing. You are rebranding another company’s products or services and then selling them to your clients as though those products and services are your own.
What Are Some Benefits of White Label Digital Marketing for Your Business?
Whether you are using it as a marketing agency or as a business, white labeling is a win-win situation for you and the white label company. On the part of the company, they can generate more revenue by producing their product and services for reselling. They don’t have to spend on branding or marketing. And for your business, it gives you the privilege to provide ready-made solutions to your business while you have enough time to focus on your core business functions.
That is not all the benefit your marketing agency can enjoy from white label digital marketing. Below are some mor
1: Gives you the chance to expand your current marketing offerings
With white label digital marketing, you can now meet the extra needs of your customers. If you offer web development, for instance, and your customers are beginning to request marketing services or SEO. You can meet their specific needs by partnering with a white label agency that can provide these services.
That way, you will be able to expand your company’s current marketing offerings without subjecting yourself to the stress of hiring new professionals to join your team.
2: Helps you save on labor and overhead costs
Partnering with a white label marketing agency to provide your clients with their marketing solutions means you will be saving on overhead costs that come with recruiting, onboarding, and training new employees. Maintaining an in-house staff can be expensive compared to working with an outside team of experts to get your works done.
3: It allows you access to the latest trends and technologies in the industry
This is one of the major benefits of partnering with a white label digital marketing agency. It will always give you the chance to work with the most qualified people for the job. Since these people are experts and also do this regularly, they will be up-to-date on the latest trends and developments in your industry. White labeling helps you have access to the best tools and technologies to deliver stellar jobs.
4: It saves you time and resources
To stay competitive in the market, you need to constantly develop new products and services to meet your clients’ new needs. But developing new products doesn’t come cheap. It requires a lot of time and resources. But if you can partner with a white label agency, it will be saving you time, money, and effort on developing an entirely new offering for your clients.
White labeling will also help you have access to a team of specialists any time you need them. Interestingly, you will also be taking credit for the jobs done by this team.
5: It provides a new stream of revenue
Increasing your marketing offerings will help you attract new – and big clients to your marketing agency. That will help you increase your source of revenue. Both new and existing clients will be buying the additional offerings and hence bring in more revenue for your business.
6: It gives you a competitive advantage in the market
Are you thinking of how to effectively compete with bigger brands in your industry? Then think white labeling. With white labeling, you will be providing more products and services while you also cut overhead costs. This, in turn, will give your small business a chance to compete favorably with other brands in your industry.
When Should a Company Consider White Label Marketing?
Even if white labeling offers amazing benefits to businesses, that doesn’t make it the best option for every business. Before you opt for it, you need to be sure it is the right move for you at the time. There is time for everything, and you will know it is time to partner with a white label marketing agency when:
If there are some important parts of digital marketing you are presently not offering, but your clients are already asking for it, you might need to consider a white label marketing agency instead of hiring in-house experts to develop the services. You will be saving time and resources by giving the job to a white label marketing agency.
When sales start going down, it is a sign that you are not doing something right. It might be that your marketing strategies are not good enough, or you are targeting the wrong audience. But when you partner with a white label marketing agency, who specializes in marketing can help you make necessary changes in your current marketing strategy and help put things the right way.
If you are not getting the desired results from your marketing efforts, it might just be the right time you consider a white label marketing agency. These guys are experts in what they do and will always have a way you can tweak your current strategy to help you achieve better results.
Marketing is not that easy. It is not what you just wake up and begin to do overnight. It often requires years of experience and in-depth training to become an expert in it. If you will be offering the best marketing solutions to your clients, you will need to step things up and get the right people on your team.
However, if you don’t have the experience and expertise in marketing and also don’t have enough capital to hire an in-house marketing expert, partnering with a white label digital marketing agency will be your best bet.
What Are Some Services Offered By A White Label Digital Marketing Agency?
White Label Digital Advertising
Regardless of what type of industry your client’s business is in, they need digital advertising services. This could be Search Engine Ads, PPC Ads, or any other digital advertising services. Help your clients get the most from their advertisement campaigns by outsourcing advertisements to a white label agency.
White label digital marketing agencies can help run campaigns for your clients on different platforms while also providing you and your customer with proof of performance.
White Label Reputation Management
Every brand cares about its reputation and reviews about them from their customers. Because of that, they are willing to do anything to monitor their business’ reputation in real-time. But responding to and requesting new reviews takes a lot of time and attention, so businesses can always turn to white label agencies to help them with reputation management.
White Label Social Media Marketing
Social media has now become a gold mine for businesses across all industries. It helps businesses connect with their existing customers, generate new leads, and improve user experience. And that is why businesses today are incorporating social media marketing into their core marketing strategy.
However, writing content for your clients’ to promote them on social may not be as easy as it looks, especially when you have tons of them to work with and across multiple platforms. But you can use white label social media marketing services to present your brand as an expert in the field, hence opening up several opportunities for you to grow your revenue.
White Label Content Marketing Services
Every business out there understands how important content marketing could be for online visibility and lead generation in the long run. That has made the demand for quality content go out of the roof. However, it is not easy finding good writers to create satisfactory content that will cut the mark. There are white label content marketing services you can subscribe to in order to provide your clients with high-quality content that will make them see your agency as a pioneer in the field of content marketing.
A white label agency offering content services will have a team of industry experts who will be capable and have experience with executing content marketing strategies for a wide range of clients.
Listings Management
A white label digital agency can help get your clients listed on as many sites as possible in order to increase their visibility online. These agencies have all the tools and experience to get the job done, ensuring your information is consistent online and across multiple platforms. They will help your clients claim their listings online and help generate real-time reports of the progress.
White Label Web Design and Development
Your client’s key to building a significant online presence is their website. When your clients need to get a website, and you don’t have the expertise to get it done, you can turn to a white label digital agency to get a professional website for your clients. You only need to get the right white label agency for these services and resell their services under your brand’s name. You will also be able to offer the service at the top quality possible, making you a leading provider of the services in your industry.
White Label Software and App Design
White labeling is not something new among software developers. In fact, it is what most of them do. Many mobile and software apps you see in the market are not produced by the brands whose labels are on them. You can use a white label software and app service to help your clients meet specific needs without knowing you are not the original creator of those apps.
White Label Sales Support
Unlike what many people think, most big brands don’t have large sales support. They simply outsource their sales support to white label agencies who act as their brand when interacting with their customers. If your clients request this service and you don’t have what it takes to offer it at its best, you can consider giving the job to a white label agency to make your customer happy while you also extend your offerings.
White Label Quality Assurance Services
The market is now more competitive than it used to be years ago. Therefore, not launching software at all is better off than launching one without first testing it. Quality Assurance ensures that you launch your software in its best state possible. You can use the service of a white label agency to test your clients’ software and apps before they are launched – and this will obviously be done under your brand name. And that can mean an increase in revenue for your agency!