Want to learn how to write web page content that captures the interests of readers? That’s exactly what you are going to learn in this guide.
It can be quite challenging to craft web page content that engages readers and persuades them to take action. Most visitors to your website will spend some seconds before they decide the next thing to do.
You need compelling website content to keep readers glued to your website. Well-written web pages that are optimized for the search engines will not only rank in search results but will also engage and convert your readers.
Web content writing refers to the process of planning, writing, and editing web page content, usually for marketing purposes. It involves generating topic ideas that align with your buyer persona and then creating written content around the topics.
Web page content creation is an important component of inbound marketing. When you create web content, you are offering free and valuable information to your readers, attracting prospects to your site, and also retaining existing customers through the valuable information that you’re providing.
Also, web page content helps you to boost the ROI of your company because content marketing statistics reveal the following:
61% of the purchases made online are as a result of a customer reading a blog page.
Do you want to use the content to sell a product? Is it meant to generate new leads? Do you want to use it to drive traffic and support sponsorships?
Once you’re able to determine the goal of the website content that you intend to write, you will be able to craft the content in such a way that it will achieve its goal.
Also, ensure you know who you want to write for before writing one word of content for your web page.
The way you will address experts in your website content will be different from how you address novices.
This is the most important part of web page content. If you can answer your audience’s questions better than your competitors, you are more likely to win them as a customer.
Understanding what your audience is interested in beyond the web page that you are creating will help you know the things to include in the content to keep them glued to your website.
Here is why you need to research your competitors’ websites:
This stage will help you evaluate the options at your fingertips even before you write.
Whether you’re rewriting the content of an existing web page or creating new content, you will find it useful to have a plan. A plan can be as simple as having a list of pages and the topics that the pages will cover.
While creating the plan, think about:
There are different varieties of web page content. We have long-form content, blog posts, sidebar blurbs, and product descriptions. They all serve different purposes.
For instance, your website’s home page is the major entrance to your website and it enlightens people about who you are and what you do. So your homepage content must provide a little bit of information about the most essential concepts and must also show people where to go next.
If you’re writing content for landing pages, the content is created to achieve the following purposes:
Another form of content that you can write for your website is blog posts. Their purpose is to educate your audience and boost your brand’s awareness.
Some pages on your website may also be written to attract traffic from those that are searching online. If the purpose of your web content is to drive more traffic to your website, ensure you use a good keyword that you will target in your content.
A keyword refers to the main term that you want search engines to associate with your web page. Before you start writing, you need to identify the main keyword that you want to target.
You need to write an outline so that you can craft good content for your website.
Come up with ideas and gather resources, creating room for interviews with experts. Then create the first draft of your web content.
Once you’ve covered the previous steps, you can then start writing the content. While writing the content, pay attention to the following:
You can direct your reader’s attention to important information on your web page by using the following:
After writing your web page content, leave it for some time. When you go over it later with fresh eyes, you will see new things that you can improve; things like:
You will be surprised by the things you find out. Also, this is a good time to optimize your web page’s SEO.
You may want your readers to find your web page depending on the page’s purpose. While writing content for your web pages, ensure you use the best SEO practices that will help your content rank for your main keyword in search results.
After writing your content, go over it and ensure you use your primary keyword naturally throughout the content. The ideal keyword density is about 1% to 2%. This density is enough to let the search engines know what your page is about without ‘flooding’ the page with the same word.
By using the steps discussed in this guide, you will be able to come up with a web page content that will attract readers, rank your page in search results, and increase your sales.