How to Leverage White Label Local SEO Services to Get More Stuff Done 

Are you looking to provide local SEO services to your clients, but worried you don’t have the time or in-house team to get the work done?

Fortunately, you can take advantage of white label local SEO services to meet your clients’ demand for quality local SEO services while keeping the running cost significantly low. These local SEO reseller services allow you to subcontract the actual local SEO work while branding it in your name.

Whether you don’t have the time to do the work yourself, you don’t have the necessary tools to do it, or you think you don’t have enough experience, outsourcing the work to a white label local SEO company is a win-win. That means you can provide high-quality SEO services to your clients at a much lower cost, while attracting more clients and increasing revenue.

What is White Label Local SEO?

White label local SEO, also known as private label local SEO, is a form of partnership where a digital marketing agency works with a local SEO expert to provide local SEO services to their clients under the agency’s brand name.

Agencies outsource to specialists for many reasons. For example, an agency that specializes in paid advertising and social media marketing may want to portray an outlook of a one-stop digital marketing company to their clients. Such a company will need to depend on expertise of professionals outside of their company to provide other services such as SEO, web design and development, and more.

Local SEO is an essential part of local digital marketing. Local SEO is hyper-focused on a specific geographic area. A business that operates locally needs to target customers within the area when optimizing their website for locals search results. Not only does this help bring more locally relevant traffic to their physical stores, it results in greater return on investment (ROI).

Now, the big question is: why hire an SEO agency for your SEO reseller program?

Without mincing words, it has never been more essential for digital marketing companies to utilize white label local SEO to boost their businesses while delivering high value to their clients.

There are many reasons why this is the case.

To start with, the online space is becoming congested and competitive for digital marketers. To be able to compete and stand out from the crowd, your agency must be able to offer a complete range of services possible. If you don’t currently provide local SEO services as part of your package, but your competitors do, they’re more likely to be successful.

Also, getting an extra hand is important because SEO can sometimes be extremely complicated. The world of SEO is always changing. And the fact that there’s no one stable rulebook can make SEO a little overwhelming and unnerving.

By choosing a white label local SEO service, there’s no need to worry about offering less effective service for web presence growth. The best local SEO reseller goes above and beyond to provide the highest quality service that will help your clients to show up for keywords or search terms that are related to their businesses.

Understanding Organic SEO vs. Local SEO

Google and other popular search engines use signals such as keywords to determine which web pages show use for a particular search query. The process of making changes to your website to improve ranking is called organic SEO.

When users type out keywords into the search box, the search engine searches across millions of web pages to find the right match. The goal of any business is to appear at the top of the search results page when keywords that are related to their products or services are being searched.

Local SEO works quite differently than that. While organic SEO is aimed at bringing potential customers to the client’s website, local SEO is targeted at helping customers find the client’s brick and mortar address. Local search engine optimization is concerned with building relevance and reliability around certain locations so potential customers can find a business when they’re nearby.

Local SEO experts use different strategies and tactics that work to achieve high ranking in Google and other search engines. Google, for instance, considers various ranking signals and local business data, including the business’s online citation and social mentions to determine local results.

If you have clients who have a store, shop or restaurant, local SEO is imperative for their business to compete in their local market. An SEO data shows that more than 60 percent of people want search results to be tailored to their location. Likewise, 76 percent of people who search for something nearby using mobile devices such as smartphones visit that businesses within one day.

Benefits of using White Label Local SEO Services

SEO Agencies bring experience and expertise to the table

The world of search engine optimization can be very intimidating. Google ranks pages using its complex algorithms. In addition, Google considers other ranking signals such as page speed, mobile friendliness, backlinks, social signal, and website security, among others.

Ensuring that these aspects of SEO are in good shape can be complicated and time-consuming for inexperienced staff. While building a strong, in-house team has many advantages, you cannot hire one or two people and expect them to perform magic.

Each component of SEO requires specialized skills and knowledge that only experts can provide. The right local SEO reseller is usually made up of a large team, consisting of on-site SEO professionals, technical SEO professionals, content writers, and more. And they deliver best quality services at very affordable prices.

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You don’t need to Invest in SEO Tools

When SEO in-house, you’ll need to equip your teams with the right tools. From measuring website health and effectiveness of link building strategy to keyword research and website click through rate analytics, there’s a wide range of tools you need to provide outstanding local SEO services.

However, hiring a white label local SEO service means you won’t need to invest in SEO tools. Local SEO resellers have the required sets of tools needed to handle any SEO project, no matter how complex it.

You can Focus on your Primary Services

Probably the biggest advantage of working with a local SEO reseller is the opportunity to focus on offering services where you have a relatively higher competitive advantage. SEO works such as performing keyword research, building links, or tracking website performance require significant time investment.

The learning curve for SEO is considerably steep, and your agency would likely fail if you drift away from its primary service researching and agonizing over the best strategy to rank the client’s website in local search results. The local SEO reseller will handle all the SEO tasks faster and more efficiently without burdening you or your in-house staff.

Boosting your Client Base

The goal of any agency is to retain as many clients as possible. No matter if you are a social media agency or website designer, adding local SEO to the list of your services help you attract new clients and strengthen relationships with existing ones.

Importantly, you’ll be able to provide high clients’ satisfaction and loyalty, as you’ll be able to deliver almost impeccable services more professionally and meet deadlines more effortlessly.

Outsourcing SEO Boosts your Revenue

With a local SEO taking on the extra work, you and your team will be more efficient when you focus on areas you are professional in. That way, you’ll be able to provide clients with faster and more professional services.

Also, the fact that you offer multiple services means you can effortlessly cater to the needs of your clients more efficiently and retain them for a long time.

What Services Do Local SEO Resellers Offer?

Local SEO services are specialized digital marketing services that your clients’ local businesses appear in search results for location-based searches. For example, local SEO can help a local roofing company rank for the search query “roofing company near me” in searches by users in close proximity to the business.

Local On-Page Optimization

On-page optimization refers to the elements that users can see about your business, such as your business name, content, address and more. It’s important that customers and searches are able to understand what your business does and where you’re located.   

Local on-page optimization service typically include:

  • Optimizing your website for local search: A local SEO reseller service enables search engines to understand your target area using methods including localized keyword optimization, NAP data, schema markup and more.
  • Local Maps Optimization: Being found on Google Maps is one of the essentials of today’s digital marketing strategy. An expert can improve your client’s maps listing by completing their profiles, encouraging reviews and standardizing NAP data.

Localized Content Marketing: This involves optimizing web content to attract new customers in the client’s local area. Professionals can achieve this by creating and publishing informative, valuable and relevant content.

Link Building & Local Listing Citations

To succeed in your local SEO campaign, it’s important to have a link building strategy that’s focused on the client’s business area and industry. The local SEO reseller helps customers find your clients easily ahead of their competition.

Some of the services under this category include:

  • Reputable industry citations: This involves building citations from well-recognized and authority portals such as Yelp, Yellowpage, etc.
  • Hyperlocal resources: The professionals help identify where your client’s business can be listed to reach new and existing customers.

Targeted outreach: When it comes to local SEO, detailed targeting cannot be overemphasized. Professionals can help you find authority websites in your client’s industry that may provide a link building opportunity.

Digital PR

PR or public relations is the practice of building a good reputation or creating a good impression on both existing and potential customers. Customers reference a business based on the strength of their online reputation.

Maintaining a positive online reputation includes getting a lot of positive reviews, responding fast to customer feedback, and providing assistance that help customers better understand a particular service or product.

Also, you want to ensure that your client’s business maintains at least four start reviews to drive more foot traffic to your client’s brick and mortar store.

The best digital PR services can expand your client’s brand’s digital footprint. They can also help you secure online placements through earned media. They’ll build up your brand mentions and improve on your profile to make your website more authoritative.

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Accurate And Insightful Reporting

As work progresses on a client’s local SEO campaign, it’s important to keep them in the loop so they can know what they’re paying for and compare current results with the campaign objectives.

This service includes, but not limited to:

  • Detailed ranking reports: This report shows the clients where they stand when it comes to local search. The report should be presented showing a dashboard providing comprehensive reports and screenshots on their search position for each given keyword.
  • Link building & citation reporting: This report provides accurate details of every single link the SEO reseller is able to earn for your client’s website.

Website analytic reporting: This report provides deep and direct insights into how the agency’s marketing strategies are impacting business.


There are many benefits to offering complementary digital services, including local SEO to your clients. Partnering with a white label local SEO service helps make the journey smoother and more profitable.

Remember that your clients rely on you to provide high quality services. Therefore, make sure you do your due diligence and work with a company or professional that has been in the business for a while, knows what they’re doing and has worked with a lot of satisfied clients.

That said, you may need to check the case studies or reviews from the local SEO reseller to have an idea of the quality of service they’re capable of providing.