How to Find the Right White Label Agency for Your Business
Are you looking for the right white label agency that can save you the time and hassle of building your digital marketing services from scratch? You’ve come to the right place. Read on to discover the key factors that you should consider when shopping for the right white label agency for your business.
How Does a White Label Agency Work With Businesses?
White label agencies usually specialize in different digital marketing services, such as sales automation, marketing automation, and third-party integrations. Also, they work with creative, marketing, and digital businesses by helping them to expand the services they offer.
White label agencies also use their dedicated team of website developers and custom solutions professionals to act as an extension of their partners’ businesses by offering comprehensive, simple, and fast white label website development expertise that their partners’ teams do not have.
Apart from offering traditional digital marketing solutions (such as SEO, PPC, website design, and membership website automation services amongst others), white label agencies also create the right working relationships with their partners.
They do this by providing complete insight and access into what they are doing for the projects of their partners’ clients. This transparency allows the businesses they are helping to feel like a member of the white label agency’s team. This also fosters the development of an ongoing relationship.
White label agencies provide their specialized services under their partners’ brand names while they (i.e. the white label agency) do all the hard work. Once they are through the projects, they will hand them over to the digital businesses that hired them while the businesses deliver the projects to their clients. These specialized services range from solutions that include building and developing a website from scratch to offering top-notch functionality advice to actualize the client’s goal.
Furthermore, white label agencies can also provide businesses with the support needed to grow their brands. This support will allow you to accept more projects and attract more clients to your business.
In a nutshell, white label agencies can offer your digital business the following benefits:
- They give your team a high level of expertise.
- Collaborating with a white label agency helps you save time and reduce costs.
- White label agencies empower you to compete with larger corporations.
- They come in handy when you need help, and
- They help you create a full-scale package of services for your clients.
Top 10 Factors to Consider for Choosing the Right White Label Agency
Now that you know how a white label agency can work with your business and the benefits that you stand to gain, here are the key factors that must be considered to find the right white label agency.
Carry Out Your Research
Although it’s normal to be excited when you find a white label agency that you can partner with, ensure you don’t plunge into the offer immediately you bump into the white label agency. Go through different information about the agencies in the industry that you’re interested in. Take your time to go through the resources that compare different white label agencies so that you can get a good opinion.
It is always advisable to go with a white label company that serves a specific niche (i.e. an agency that specializes in a specific niche or caters to the needs of a particular category of clients). Find those agencies that offer services that match what your clients want. Agencies that serve your client’s niche will have a better understanding of what your client wants and provide valuable solutions that will meet the issues encountered by your clients.
The Expertise and Reputation of the Agency
A white label agency that has years of experience in the industry is more likely to offer exceptional services. Such agencies have handled different projects for different clients; as a result, they have developed their skills.
You may incur a loss of income and may also lose your clients if you hire a team that is not qualified. To evaluate the expertise of the white label agency you intend to hire, you can go through the reviews of the company. You should also ask for referrals from your colleagues so that you can find the right white label firm.
Use any advice you obtain from your colleagues to measure the reliability of the agency. You need to consider factors like quick delivery and consistent results. You shouldn’t ignore the reliability of the agency as this is a critical component of the service industry. Hire the service of a white label agency that is well recommended and also offers the package that best suits your business.
Scalability
To know if a white label agency can help you scale your services, you can evaluate market factors such as seasonal trends and products that can improve your efforts. Ensure you confirm the white label agency’s capacity to meet your scalability needs. You can measure this by letting the agency know the scope of your work, expectations, and your future aspirations so that the white label agency can deliver services that align with your clients’ expectations.
The Work Culture and Values of the White Label Agency
This factor is more about flexibility, communication methods, and total bandwidth. Ensure you look for a white label agency whose work culture aligns with your culture and the way you do your business. When you request a service that is outside the box, did the agency reply by telling you formal policies or did they try to find a solution to your request?
If your business operates in a casual environment but still needs to make changes when the need arises, then you should hire the service of an agency that works in the same manner. Some white label agencies adhere strictly to a corporate culture while some are informal. If you want to go straight to business without dealing with any jargon, then you need to find an agency with the same mindset.
Whether you’re looking for a formal or casual work relationship, ensure you find a partner with the same priorities as yours. Also, look for a white label agency that is in the same position; agencies with the same size work best. It is also advisable to consider hiring the service of a white label agency with the same entrepreneurial environment as your business. All these will help both of you to align.
The Success of the Previous Customers
Check the website of the agency you intend to hire to see if they have case studies. The essence of these case studies is to know about the success of their previous customers. Go through the case studies of agencies that are similar to your company so that you can find out what to expect from them. Also, find testimonials from customers as these will be helpful.
If the agency gives room for asking for the contact of their previous customer, then you can also request referral contact. You can get more information about the way the agency handles its projects.
Most new white label companies spend lots of time attracting digital businesses. Although there’s nothing wrong with working with a new agency that seems promising and has the required skills, you need to realize that some of these new agencies are not experienced. So you need to be careful when partnering with such white label agencies.
When you reach out to past customers, you will get useful insights about the agency you want to work with. You will be able to know their working style, work flexibility, knowledge, ethics, values, and lots more. These insights will help you to know if the agency is viable for your business.
The Services Offered By the Agency
The marketing industry is fiercely competitive. Thus, most of the companies in this industry survive by getting business from their clients. Hence, an increasing number of white label agencies are offering a wide range of solutions within the same suite. For example, you can find a wide range of services under the same suite on a white label agency’s website.
The white label agency that you intend to hire must provide the technology, techniques, and tools that are required to meet your clients’ needs. This will ensure that you don’t hire more staff or freelancers, thereby saving you money.
Quality of Service and Support
The agency that you want to hire must have a good record of service delivery because such an agency will be willing to provide technical support whenever you need it. Before you enter into any agreement with a white label agency, ensure the agency will respond to your needs as quickly as possible. Fast communication is important to your relationship with any white label agency.
You can peek into the training process of the agency to have some ideas about how they work. A detailed training process will help your team to learn and grow. Any agency that offers that type of training is committed to the service they offer.
Budget
Every white label agency has its price package. Hence, ask for quotes from different white label service providers and compare them. Go with an agency that is not only affordable but one that doesn’t compromise on the quality of the service they offer.
Go Through the Contract Agreement in Detail
Finally, before you engage with a white label agency, don’t hesitate to go through the terms of the agreement in detail. Ask questions on areas that are not clear. Don’t enter into any contract unless your questions are answered.
The agency must be transparent and their terms must also be clear. You can know how your future with a particular agency will be by looking at how they explain the clauses embedded in the contract given to you.
What Should Be in a White Label Services Agreement?
Here are some points that must be included in a white label services agreement:
- The agreement must have a non-solicitation clause that will prevent the white label agency from working with your clients.
- It must outline the person in charge, the deliverables, and the project’s scope. It must also shed light on what will happen when a project exceeds its scope and budget.
- It must highlight what your expectations from the partnership are.
- The agreement must contain points on what will happen if your client terminates the project before completion.
- It must contain privacy clauses that will protect your sensitive data.
Wrapping Up
Outsourcing your digital marketing solutions requires lots of trust. The agency that you want to partner with must understand your brand image and how to portray it. The agency must also offer services that will grow your brand.
Partnership with white label agencies can empower your business. However, you need to find an agency that offers exceptional and top-quality services. As you go through the factors discussed in this article, you will discover the guidance you need to make an informed decision when finding the right white label agency for your business.