Google My Business SEO Services: 5 Steps to Find the Right SEO Agency

Do you need a service that will not only save you time but also skyrocket the Google Maps rankings for your local business? A Google My Business SEO service is what you need.

An optimized Google My Business listing plays a key role in the success of a business. It is one of the fastest and easiest ways to attract targeted traffic and customers. When you use it correctly, Google My Business is powerful enough to skyrocket your revenue and offer useful insights about your customers.

In this guide, I will explain the benefits of using a Google My Business management service and how you can find the right Google My Business SEO agency for your business.

Why is Technical SEO Important?

Why is Technical SEO Important?

Google My Business management services give you the assurance that your Google My Business profile is updated and active without any spammy suggestions from your competitors.

A Google My Business management service helps you handle your business listing management, Google posts, replies to reviews, uploading of photos, and tracking calls. The service gives you the peace of mind that your Google My Business is optimized, healthy, up-to-date, and free of spam. The services have the expertise and tools required to fix potential location problems and other problems with your profile.

Hassle-free profile management

Checking your Google My Business account (including ensuring that your profile is updated, optimized, and filled with relevant and updated content and offers) and focusing on growing your business may be challenging. Handing over your Google My Business management needs to a professional SEO agency will help take care of your profile, manage your online reputation, and take care of your posting while you have more time to focus on growing your business.

The agency will work with you to design a custom review strategy that entails attracting and also replying to all reviews on your profile.

Increased engagement

Google My Business has now become a platform for increasing engagement with customers and prospects. If you are not using your Google My Business page to engage with prospective customers, you may end up losing them. This is where a Google My Business management service comes in.

A Google My Business management that offers a social update posting service will ensure that your prospective customers are engaged and also informed through your posts and offers. Your prospects will also know what you’re up to and how you can help them ease their pains

Active reputation management

The two most powerful features that any local business can use to maximize its sales are Google Reviews and Google Questions and Answers. These features attract special attention due to where they are placed in your Google profile.

By creating a custom review strategy that portrays the ethics of your brand, a Google My Business management service will help you exceed your customers’ expectations. The service will also help you build a brand that influences searchers to become loyal customers. The agency can also publish FAQ answers even before your potential customers ask; this is a great way to anticipate your searchers’ needs and provide relevant solutions and answers.

Doing these will help get your Google My Business listing to the top of Google search results.

How to Choose the Right Google My Business SEO Agency

1: Get a list

The search for the right Google My Business SEO agency usually starts with a list. This list is a compilation of agencies that you can partner with. It doesn’t mean you need to get a quote from all the agencies on the list; it just gives you a point that you can start from while searching for an agency that will handle your Google My Business management needs.

You can find this list in two ways- either by finding pre-made lists of Google My Business SEO agencies or by creating your lists based on your research.

Let’s take a look at each of these options.

Create your list

You can create your list by tracking down agencies that are highly specific to what your business offers. Such agencies will be better candidates than what you got from a third party.

To create your list, you need to decide the most important thing that you look for in a GMB SEO agency. Are you looking for an agency that is nearby? Are you on a budget? Answers to these questions will determine the best direction to go.

For instance, if you want Google My Business SEO agencies that are near you, searching for something like “Google My Business SEO agencies in [your city]” could get you started.

Also, know the qualities that you need in a GMB SEO partner and let your search be based on those keywords. Once the results come up, write down between 5 and 20 agencies for your list.

2: Check each agency’s website

Now that your list is on ground, you need to check the agencies’ websites. While checking out the websites, you need to go through different pages to determine if an agency is worth your time.

But to save time, you can easily find out what you want by looking at some specific pages. These pages include:

A GMB SEO agency’s homepage is important since it is the way the agency presents itself to you and other potential clients. If the agency’s homepage is old, outdated, and sloppy, then delete such an agency from your list.

The About page shows how an agency presents itself. The more a GMB SEO agency has to say about itself and its services, the less such agency has to hide. So, if you come across an agency that does not have an About page (or one that doesn’t have much to say about its services), it’s best to remove such an agency from your list.

Testimonial pages provide a goldmine of information on how a GMB SEO agency will treat you. When an agency has lots of testimonials(especially videos from their clients) that fill an entire page on their site, it is a good sign that they know their onions.

3: Test the strength of the agency’s GMB page

Now that you’ve gone through the GMB SEO agencies’ websites, you can now proceed to check out how strong their GMB pages are.

Go through the GMB profiles of the agencies (or the profiles they created for clients) to see if it’s something you want for your business or brand. You can also use tools like Ahrefs and Moz’s Open Site Explorer to see the SEO strength of the profiles.

If you don’t want to spend on those tools, you can simply use Google to determine the online strength of the agency’s GMB page.

4: Make the first contact with the agencies

You can contact the agencies you want to work with in different ways.

The agencies should have a Contact page where they have either a contact form or email address boldly written. So you can send them an email to set up an appointment to talk.

Their phone numbers should also be listed in the footer of their sites or on the Contact page. You can also get in touch with them via their numbers to schedule an in-person meeting where you will discuss your goals with them.

The method that you opt for is up to you. Do what is most appropriate for your business.

If you are busy, you can send an email. If you want to get answers quickly, a phone call would be appropriate.

If you need to thoroughly evaluate the agency based on how their representatives attend to issues, you can schedule a meeting.

5: Set up a follow-up meeting

In most cases, you may not be ready to hire a GMB SEO agency from your first contact with an agency, even if you met in person. As a result, you need to meet with the agencies to get everything in place.

The meeting at this stage will most likely be in-person unless you want to hire an agency that is far from your location. Irrespective of the nature of your meeting, ensure you ask relevant questions that will help you gauge if you can work with an agency. Proceed with the one that you are comfortable with.

Wrapping Up

Whether you have a single location or multiple listings, an optimized Google My Business profile will help you attract more customers via Google search. Using the tips above will help you find the right GMB SEO agency that will offer you a strategic roadmap that is customized to your location and service area.