Google My Business Posting Services
Do you want to improve your marketing strategies with optimized Google My Business posts?
If your business serves local customers, then you need to keep them engaged on your Google My Business page. Google My Business posts are a great way to boost your visibility in organic search. In this post, we will consider how to create Google My Business posts that win customers.
What is a Google My Business Post?
Google My Business posts allow you to share more information with your audience via your GMB (Google My Business) listing.
Google My Business posts can be used in different ways. You can use it to inform your audience about upcoming events, clarify changes in your operation hours, communicate special offers with your audience, highlight new products or services, or share interesting news.
What is a Google My Business Post?
Google My Business posts are short updates that are used to communicate with those that are looking for information about your business. The posts are important because Google places priority on quality information in the search results. So you can improve your ranking by giving your audience what they want. For instance, if you operate a plumbing service in California, you will have a higher chance of being found when someone searches for “plumber California.”
Here are the steps that you can follow to create posts on your Google My Business page:
Set up and optimize your Google my business page
If you don’t have a Google My Business page, the first step is to create one and ensure it is optimized. Once your GMB profile has been created, you can create posts by logging into Google My Business or downloading the GMB mobile app.
Select the type of post that aligns with your goals
Click ‘Posts’ in the menu and select the post type. Each GMB post usually features an image, text, and a call-to-action. Some posts also contain time constraints. Depending on what you want to achieve, here are some types of posts you can create:
These posts are announcements and general information about your service. They help customers know the new things about your service.
Posts in this category allow you to list your physical or online events.
These posts help your clients know limited-time discounts, coupons, promotions, and sales.
These posts are used for featuring the products that you have in your Product tab. You need to set up the tabs separately.
Write your post
Google My Business posts don’t need to be flashy; there is a high chance that your audience is actively searching for the information you’re providing. Highlighted below are some tips that you need to note when crafting your posts:
Text
Although posts have a 1500-character limit, ensure you keep things short and direct on your Google My Business page. The first 7 to 8 words of the post will be seen above the fold, and users need to click to read the rest of the post. Therefore, you need to be brief when passing across your message. Don’t go beyond 150 to 300 characters, except there is a good reason for doing so.
Visuals
These refer to the photos and videos that you upload for your GMB posts. The visuals must be professional. Upload images or videos that portray your unique selling points. Your best must be revealed in the visuals so that you can convert searchers to customers.
Call-to-action
Google has different call-to-action buttons. The different options depend on the type of your post. They include: Order Online, Learn More, Buy Now, and lots more.
Ensure you link the call-to-action to an effective landing page. If the page that you are linking to is not yours, ensure it is a page that you trust so that you don’t violate the content policy laid down by Google.
Date range
You need to specify the times and dates that events are offers are valid. Unless a post has a particular date range, all posts will be archived after 7 days.
Publish
Before publishing, click “Preview” to view how your post will look when published. Copy-edit and also improve it if necessary. Once the previewed content is okay, click “Publish.” The published post will be shown in the following places:
- Mobile
- Desktop, and
- Google My Business websites
Check your analytics
Google has lots of interesting insights that you need to check after you have published some posts. Go through your post views and see how your readers (or customers) engage with your profile. Then offer them more of what they like based on their engagement with your profile.
Focus more on quality than quantity. Consumers consider businesses that respond to reviews to be more reliable than those that do not. Hence, you must ensure that your customer support strategy is paying attention to your Google My Business reviews.
How to Get the Best from Your Google My Business Posts
Now that you know how to create a Google My Business post, it’s also important to know how to craft posts that get results. These tips will help you get the best results from your Google My Business posts;
Post regularly
Google will archive posts that do not have an assigned data range and are more than 7 days old. That is why it is advisable to post regularly on the Google My Business page so that your brand can be consistent. This will assure your customers that your information is updated.
It is easy to overlook this, so ensure you schedule a short Google My Business session where you can create a quick post once a week or once a month. It will not cost you anything to ensure your Google My Business profile looks good. So, focus on posting regularly.
Use high-quality visuals (i.e. images and videos)
Irrespective of the type of information that you want to pass across, you need to use images and videos because customers retain about 95 percent of the massage when it is shared in a media format.
Ensure you use high-quality pictures and videos for your post (although this is easier said and done especially if you run a small to medium-sized business).
Keep your texts short
One of the most prominent mistakes that those posting on Google My Business post make is that they try to use all the allotted characters. At the end of the day, then end up with a content of 1,500 characters. Although it’s nice that Google gave you much space to work with, the ideal length of your post should be between 150 and 300 characters.
This will not only grab the viewers’ attention, but it will also increase the chance of all your information showing in the post without having to click on the text.
Add keywords in your post
When you are creating your short post, add keywords that would increase your content’s relevancy and also make your post appealing to searchers. If you are not sure of what to write, think of what your consumers want and come up with the phrases that you feel would grab their attention.
Test your call-to-action buttons
Depending on the type of post you created, you can add a clickable call-to-action button to your GMB post. Although you cannot create a custom call-to-action button at the moment, Google offers some options that you can work with. Ensure you A/B test your call-to-action buttons to see the one that is effective in inspiring your audience to take action.
Optimize the landing page
Before you hit the ‘Publish’ button, it is advisable to ensure the landing page is optimized for your visitors. Whether you are linking to a recently published blog post, redirecting users to a lead capture page, or driving your site traffic to a new service, your landing page needs to be clean and must align with your Google post. Also, the action that you want users to take it easy to find and well stated.
Best Time to Post on Your Google My Business Page
Although Google does not state the best time to post to GMB, the ideal practice is to post when your audience will see your post. Think about the habits of your audience, their time zones, community schedules, and lots. Use this information to determine when your audience is usually online; that is the best time to post.
Wrapping Up
Apart from the fact that Google My Business posts are free, they also require some simple steps and a little time to create. Since it is a local-friendly marketing strategy, it is important for a small business that wants to serve a particular area.
However, if you are finding it difficult to publish creative posts or you’re struggling to keep up with your Google My Business account, you can always hire the service of a Google My Business posting service provider to help handle the workload on your behalf.