Google Authority Stacking: How Google Stacking Boosts Your SEO

Do you want to stand out from the competition in terms of your marketing? Then you need to find a way to leverage the latest Google updates. 

Apart from the fact that your website needs to be found on Google and other search engines, it must also rank high. There are many methods that you can use to rank your website; some of the methods perform better than others. In this article, we will consider how you can make the most out of what Google offers through Google Authority Stacking.

Google Authority Stacking: How Google Stacking Boosts Your SEO
Google Authority Stacking: How Google Stacking Boosts Your SEO

What are Google Stacks?

Google stacks refer to a group of Google entities or assets that are created to improve SEO value and enhance online visibility for a company. Google stacks aim to populate different domains with as many top-quality website pages as possible to improve the brand image while taking advantage of Google’s search algorithm to rank a website page in search results or a Google My Business in the local pack.

Google stacks are ideal for businesses that want to build links to their websites. However, despite being a useful strategy, most businesses do not use Google authority stacking. If you want to test new markets and also test your competition, Google stacking comes in handy. It is a white hat SEO strategy since all the links are coming from sources owned by Google. This implies that you don’t risk being penalized for using the links.

The main uses of Google stacks include:

What are Google Stacks?

Google stacks make Google give you a backlink to your web page or website.

What are Google Stacks?

Google stacks make Google give you a backlink to your web page or website.

What are Google Stacks?

Google stacks make Google give you a backlink to your web page or website.

Online Marketing

Google stacks are important for SEO. You can use them to create a consistent content strategy for your brand across different platforms. You can also use them to manage conversion rates and traffic on your website.

Post-SEO Article Promotion

The strategy that uses this technique the most is link building since it is an easy way to rank websites within a short period without going through the stress of social media promotions or backlinking (these methods are also beneficial).

How Google Authority Stacking Influences Search Engine Rankings

Google Authority Stacking impacts rankings positively in the following ways:

  • Google properties have a high trust rate since Google is using its platform.
  • Since we are creating a technical link-building network of Google properties and also connecting them into a central website that is stacked, the flow from boosted properties will be boosted while the website domain authority will also increase.
  • Google stacking plays a key role in content promotion. This SEO strategy can improve your ads’ performance and rank high.
  • Google stacking also improves reputation management. When you improve your ranking on search engines, your promotional campaigns will be focused on building your image. This will allow you to get rid of negative content about the products you sell or the services you offer.

Who Can Benefit from Google Authority Stacking?

Content writing is an essential part of an effective digital marketing strategy. From a website focused on increasing ranking and visibility online to sales copies that inspire positive actions towards product or service, content plays a significant role in keeping the wheel of your business moving.

However, creating valuable content that converts often requires a combination of talent and time commitment that not everyone can invest in, especially for small agencies with limited staff or startups with a knack for quality. This is why hiring a professional writing service can be a huge advantage to your agency – they let you offer your clients high-quality content with little investment and effort.

What is the Difference between Google Authority Stacking and Google Entity Stacking?

In reality, there is no difference between them. Both are SEO practices using different words, but they refer to the same thing. They are self-service link-building strategies that use Google’s domains. OMG introduced the term ‘Google Entity Stacking.’ This SEO practice has become popular for its stacking authority in getting SEO backlinks from Google.

Due to its effectiveness, Google entity stacking became one of the most effective SEO strategies for maximizing different Google properties and creating a connected experience for website visitors. Due to Google’s popularity as a domain and a search engine, Google authority stacking works perfectly for any company’s website (right from local small businesses to large international corporations).

What is the Difference between Google Authority Stacking and Domain Authority Stacking?

The main difference between Google Authority Stacking and Domain Authority Stacking is the source of the backlinks. Domain Authority Stacking backlinks are from other web properties. Most of them are web 2.0 websites (not Google-owned properties).

Google Authority Stacks backlinks, on the other hand, come from Google-owned domains. Thus, the backlinks obtained from Google Authority Stacks are safer. The links obtained from Google Authority Stacking build and work by themselves since they are connected to Google-owned properties. Since Google will not devalue its domains, you can add different backlinks to your website. Judging from Google’s algorithm, the more Google backlinks your website has, the more people will see your website.

Can You Use Google Stacks for Organic and Google Maps SEO?

Yes, you can. Google’s algorithm loves all entities that belong to Google. You can use your Google Authority Stacks to direct link signals and authority to your Google My Business listing and any other web page that you want to rank in the search engines.

Ensure that you build your Google Authority Stacks strategically so that you can maximize the ranking benefits they yield. When you build your Google stacks the right way, there will be a huge boost to your Google Map Pack rankings and organic rankings in the SERPs.

How to Build Effective Google Authority Stacks that Boost SEO

In this section, we will consider the two steps that you can use to build a powerful Google stack for your SEO strategy.

Step 1: Build Your Google Entity Stack

To build a Google Authority Stack, you need to get a branded Gmail account for the entity that you want to build the stack for. The Gmail account will be used to create other Google properties that will be included in the stack. The Gmail account will act as the owner of the accounts or stack properties.

You can either share it with a client or not but this is the first that you need to take in creating a new Google Authority Stack. Try as much as possible to get an exact branded Gmail account. This will make the elements in the stack to be consistent and uniform.

A Google Authority Stack comprises Google apps such as docs, forms, sheets, and slides that contain the information of the company. These are then stacked on each other and released to the public while leveraging on the Google properties.

Depending on the entities and elements that you used in building a Google Authority Stack, it can also be referred to as:

  • Google stack
  • Google cloud stack
  • Domain authority stack
  • Google technology stack
  • Google asset stack
  • Local authority stack
  • Google entity stack
  • Google drive stack
  • Google site stack
  • Google property stack, or
  • Domain stack

If you are interested in using organic authority to build your brand, the high-quality assets listed above are what you need. When you deploy your proprietary strategies on the assets (such as using social signals to get traffic signals or building backlinks from other websites), the effectiveness of the assets will increase. This brings us to the second step.

Step 2: Boost Your Google Stack

You can boost your Google stack by using an initial package of content to develop the different properties. You can then provide them with regular content, traffic, backlinks, and other signals every month. This will help you build your brand entity authority.

In this step, you need to ensure that the quality and frequency of your content are maintained. You need to have consistent brand messaging and it must be trusted across your digital properties. This will help portray you as a brand that should be recognized by Google.

So, in a nutshell, boost your Google stack by:

  • Regularly using the Google asset stack in your content linking tactics.
  • Create new content in your Google stack regularly (you can automate this process by using tools such as IFTTT).
  • Generate signals by connecting blogs with high authority and profiles to your content syndication strategy.
  • Get more Google My Business (GMB) signals by using your GMB CID and PID links in your stacks. You can also embed a Google My Map into your Google site and also target your website.
  • Another strategy that you can use to get more GMB signals involves embedding Google post images into a press release.
  • Use the zip codes that you want to rank as hashtags.

By using these strategies, you will be able to generate highly effective entity signals that Google will easily find, crawl, render, and score.

Pros and Cons of Google Authority Stacks

According to Google, the best and most reliable way to get organic backlinks is to build a backlinks base. However, you can still purchase some backlinks (you need to be careful with this method and ensure that your actions look natural) and have some guest posts that will mention your site in the content (i.e. the text or bio).

In this section, we will consider the pros and cons of Google authority stacking based on these approaches to link building.


  • Google quickly indexes links that come from Google authority stacking since the links are on websites owned by Google.
  • Unlike link buying or guest posting, Google stacking takes a little amount of time to yield results.
  • It is easier to create content that will generate backlinks from Google stacks than writing a guest post.
  • Your backlink will be published because the decision will not be made by a third-party website owner but by Google.
  • Unlike guest posting and link buying, there are no risks of being penalized with Google authority stacking.


  • Although it takes time to create a guest post, it is more effective than using Google authority stacking. With guest posts, your backlinks will look natural and you also have the opportunity to choose a website that has high domain authority. Guest posting also allows you to target users that are interested in your product or service. Hence, getting backlinks through guest posting is effective both from the technical and business perspectives.
  • There is a difference between the quality of the backlink that is generated through guest posting and Google stacks. Although links generated by Google stacks come from websites owned by Google, links that are well embedded in a guest post are do-follow. Such links are used by website visitors.
  • Google authority can be time-consuming since all the work is done manually. You will need to prepare the content, images, and video by yourself. All these take time. However, the manual nature of the process makes it natural.

Despite these drawbacks, Google authority sacking still plays a crucial role in increasing a website’s rankings on Google. Since websites created by Google authority stacking will be based on information that have been verified by Google, there is a high chance for new websites to rank easily and quickly for different keywords that relate to your industry.

Implementing Google Authority Stacking

While implementing search engine optimization through Google authority stacking, don’t make it too obvious to put links in Google properties. The best way to do this is to incorporate Google links as organic and natural as possible. Map links and spreadsheets are examples of naturally linked places that do not look improper.

Also, don’t make it look like you forced the Google links into the webpage for reasons unknown to the user. You must also ensure that your links depict the level of professionalism of your website. In other words, your website’s homepage and the links on it must be as professional as possible.


Every business owner wants to rank their business and website so that they can remain competitive in their industry and on the internet. Luckily, there are many SEO strategies that you can use to achieve this. One of these strategies is Google authority stacking; an effective ranking source for websites.

As discussed in this article, you can use Google stacking for link building, reputation management, and content promotion. Also, it makes your brand to be trusted, improves your website’s domain authority, and also helps your campaigns to rank high in search engines.

Although Google authority stacking is time-consuming, it is an easy strategy that you can do yourself. However, you need to understand your market so that you can build a successful Google stack. Depending on the condition of your website, it may either need a small stack to rank high in search results, or a bigger stack of links.