Blog Writing Services Guide: How to Choose the Right Agency
Why You Need to Blog Consistently.
If you are spending a lot on advertising, consulting, data analytics, and email marketing, the cost of running a blog is ONLY a fraction of these other marketing efforts but it can give you an insane ROI, when done correctly.
Blogging can play a key role in the success of your business. Here are a few facts:
- Content marketing gives you 3 times the number of leads you get from using paid search ads per every dollar spent.
- High-quality blog content can increase your site traffic by about 2000%.
- Blogging gives your website 97% more links than websites that do not blog.
- According to HubSpot, blogging gives you 13 times more chance of getting a positive ROI than other marketing strategies.
- Companies that publish blogs consistently get 6 times more revenue from traffic and leads.
- B2B companies generate 88% more leads while B2C companies generate 67% more leads by publishing blog posts consistently. That’s a huge number of leads to miss if you don’t incorporate blogging into your marketing strategy. Also, it will cost you 62% less to acquire leads through blogging than using advertising, cold calls, brochures, and other forms of outbound marketing efforts.
When you take blogging seriously, creating search engine optimized content that satisfies the needs of your target audience, you will begin to attract free organic traffic from search engines like Google, which can significantly increase your bottom line without spending a cent on advertising.
Should You Hire a Blog Writing Company?
Why You Should Consider the Type of Blog Writing Company You Choose
It is important to know the types of blog writing agencies. Although this may be insignificant if you are already aware of the pricing and have also seen the samples of some potential vendors. However, knowing the type of blog writing company you intend to work with will help you to accurately predict the results you will get from the company.
For instance, some blog writing companies are marketplaces for businesses and freelancers to locate each other. So, you may come across samples that are not related to the writer you finally work with.
If you are interested in building a long-term and reliable relationship with a blog writing service provider, you need to choose the right type of company. This will help you get the ROI you seek.
The basic types of blog writing companies include:
- Blog databases
- Freelance writing marketplaces
- SEO companies
- Individual writers
- Blog subscription services
- Managed content writing services
6 Tips for Choosing the Right Blog Writing Service
As a small business, how can you harness all the benefits of having a blog without doing it yourself? By hiring a blog writing company to handle your content writing needs. Such a company must specialize in creating high-quality SEO blog content.
This is important because blog writing is not just about filling up your website with articles, you need blog posts that will satisfy both search engines and searchers. Since the ultimate goal is to convert your visitors into leads or customers, you will need content that connects with them.
Here are 6 tips to guide you when shopping for a blog writing service provider for your business.
1. List out the top contenders
It may be tempting to search for ‘blog writing service’ on Google and choose the first result that comes up, but you will be shooting yourself in the leg if you do that. Google does not rank companies based on their reputation or the quality of their services.Use recommendations from friends and colleagues or the opinions of customers on Quora and Reddit to compile the list of top contenders. Also, you can curate lists from top writing companies published on the internet. These lists are generated from first-hand experience with the companies.
2. Go with a reputable agency
When you are ready to narrow down the list of your top contenders, ensure your chosen companies are reputable. Here is where customer reviews come in.Look for reviews that are published online or request for opinions of people that have used the services of the company. You can also go through Better Business Bureau for reviews and complaints about the company you plan to hire.You can also ask for customer referrals. Send the customer an email and ask for an honest review of the experience they had with the company.
3. Industry Experience is a must
After verifying the reputation of a blog writing company, the next line of action is to ensure that the company is experienced in your industry.
In other words, the company must:
- Offer the type of blog content you need
- Work with freelance writers that are experts, or at least, knowledgeable about your niche
The company must understand the tone and trending issues in your niche. This is important so that the writer will speak your audience’s language in a way that appeals to their needs. This is the best way to connect with your audience and inspire them to take the action you want them to take.
Ensure you check out the website of the company and focus on the following:
- The writing samples on the website
- The company’s blog, and
- Trial articles
Also, you can directly ask the company about their experience with writing blog content in your niche.
4. Customer service
About 76% of customers say they take their business elsewhere whenever they receive customer service below their expectations.
So, you don’t have to feel bad if you are not willing to work with a blog writing company that does not give answers to your inquiries.
Customer service will help you know a company that will provide the service you need. It saves you from companies that will waste hours negotiating with you.
In a nutshell, don’t work with a company that does not treat your business the way you do.
5. Cost and delivery time
We’ve covered the hard work, now let’s proceed to the easy part. Get rid of companies that don’t meet your budget and turnaround time.While it is important to ensure that the blog writing service is within your budget, don’t focus on cost alone unless you are not interested in quality. Also, work with a company with an estimated turnaround time that works best for you so that there is no delay in publishing your content.
6. Request for revision services
Any blog writing service you hire should offer revision services. If your blog posts are not the way you want them to be, you can ask for a rewrite.However, some companies charge for revisions while other companies offer them free of charge. Note that some companies have a limit on the revisions they offer. For instance, you cannot ask for a revision that is not within the scope of the original blog content request.
Choosing the right blog writing company for your business is an important decision. The right company can make a huge difference to the results you get from your content marketing efforts and your revenue.
If you want to continue to fill up your sales pipeline with high quality leads, then you need content that ranks and works! By using these 6 tips, you will be able to confidently find the right blog writing service for your business.