Benefits of White Label Link Building Services to SEO Agencies

Do you want to build awareness and also enrich your SEO portfolio with satisfied clients? Then you need to consider outsourcing your link building services to white label link building professionals that will not only save you time but also deliver top-quality service.

In this article, we will consider what white label link building is and how it impacts SEO agencies. But first, let’s take a look at what link building is and why it is difficult.

Benefits of White Label Link Building Services to SEO Agencies

What is Link Building?

Link building refers to the process of getting hyperlinks from other sites to your website. A hyperlink (also referred to as a link) is a means through which users access different web pages on the internet. Search engines rely on these hyperlinks to crawl the links between each of the pages on your website, and the links between the whole website.


When a website considers your content to be top-quality enough to be quoted, they often link that part of your content with a hyperlink to your site. The best gift you can get as a business owner is to receive hyperlinks without asking for them. When you have hundreds or thousands of hyperlinks pointing to your website, your website will be ranked higher by Google’s algorithm.

Why is Link Building Difficult?

Although link building is an important SEO strategy for increasing your brand’s awareness and attracting targeted traffic, it can be time-consuming and hard at times. Here are some reasons why link building is hard:

Website owners cannot be predicted

If you’ve ever used blogger outreach to build links, then you’ll agree with me that website owners are different while most of them cannot be predicted. Some of the things that you may encounter while negotiating link building with website owners include the following:

  • They agree to offer a dofollow link but end up doing nofollow links.
  • You agree to a particular price to upload your content and they eventually increase the price after you’ve written and sent the content.
  • You write a great article, they agree they love it but end up rejecting it; thereby delaying your order.
  • You exchange lots of messages with the website owner up till the moment you send your content, but they do not get back after receiving the content.
  • They upload your content but do not include the backlink you paid for irrespective of the number of emails you send.

Black hat link building strategies affect link quality

As an SEO agency, you must have heard of the terms black hat and white hat link building. Many people use black hat link-building methods that can hurt the link quality of a website as time goes on. When you add lots of spammy links to your website, it can render your backlink useless and eventually make your SEO efforts ineffective. Some black hat link building methods that many people use (which you should stay away from) include:
  • PBNs (Private Blog Networks)
  • Spammy directory
  • Widget links

Link building involves a lot of work

If you’ve ever tried to build links, then you will agree that link building involves a lot of work. It is time-consuming because different factors are involved in getting a particular link live. Here are some of the works involved:

  • Setup and management of outreach campaigns (this will be determined by the number of clients you’re serving).
  • Negotiating with difficult site owners via several emails.
  • Content creation.
    Working with website owners to upload your content.

Considering the amount of work involved in link building, it is advisable to outsource to a white label link building company so that you can focus on other important areas of your business.

What is White Label Link Building?

White label link building refers to the process whereby an SEO company builds backlinks for other SEO companies. The service provider sends an unbranded White Label Report to the SEO agency and the agency can brand the report as theirs.

One of the major benefits of this SEO service is that it offers you an affordable and unique platform that enables you to expand your business without a huge investment. This helps you accomplish client requirements without omitting any steps.

Why Are In-House SEO Teams Not the Best for Link Building?

You may be tempted to set up an in-house link-building team in your company. However, there are several disadvantages to this approach. These include:

  • You will need to sell a specific amount of placements every month to make the money that will cater to the costs of your in-house team.
  • You will need to train your in-house link builders so that they will know the metrics you need.
  • Managing the team in the long term can be time-consuming and expensive.
  • Failure to deliver quality placements as at when due will affect your relationship with your clients.

To tackle these challenges, you can outsource your link-building projects to a reliable white label link-building service provider.

How Does White Label Link Building Impact SEO?

When it comes to link-building services, white label solutions are profitable to your business. Highlighted below are some of the ways through which a white label link building agency can help increase your bottom line:

It makes link building affordable

Different link-building solutions can offer several affordable services for you based on what you need. If you want to purchase a bulk amount or want to be a long-term client, then you need to check the provider to see if they meet the following requirements:

  • Check to see if the supplier can supply the types of links you want.
  • Find out if the supplier offers discounts for bulk purchases or returning customers.

It is sometimes advisable to try a few white label link-building service providers with a small order, and then check out to see if the service provider you like offers discounts. This allows you to see if you can enjoy a better deal, especially if you are satisfied with the original service that the agency provided.

It is cost-effective

In-house SEO teams are expensive to maintain. Hiring the service of a white label link building company for your link building services is cheaper than having an in-house team. This is because if the first service delivered doesn’t meet your expectation, the company would offer a revision without charging extra fees. If you were using the services of an in-house team, you would spend lots of money, time, and resources in getting a new link.

Apart from having access to free revisions, you will also get the bonus of having link-building experts delivering high-quality work that aligns with your request while saving costs as time goes on.

It helps you measure the quality of your website

If the white label link building company delivers a link that is not of the highest quality, you can get back to the supplier. The supplier should be willing to replace any link that you are not satisfied with. In most cases, white-label link-building companies allow their clients to peruse the website they will get before writing the content.

It helps you attract more clients

As an SEO agency, a white label link-building service can also help you benefit from your existing relationships with your clients. Since white label link-building service providers can provide your clients with better websites, your clients will trust you more and they will return for more projects. They can also refer others to your agency. The top-quality long-term links that you get from white label link-building companies improve your client retention rate.

It delivers high-quality backlinks

You need to have a clear distinction between white-hat and black-hat link building practices if you want to run a successful SEO agency. A reputable white label link building company must ensure that they use SEO practices that are 100% white-hat.

Some of the strategies that can help you build high-quality and authoritative links for your clients are niche-relevant email and guest posting outreach.

It helps you meet deadlines

Outsourcing your link building services to a white label link building company will help you deliver your week within deadlines. Reputable white label link building companies usually have a dedicated team of professionals that focus on outreaching and acquiring links from relevant and niche-specific bloggers.

It helps you build your brand

Another way through which white label link building positively impacts SEO agencies is that it helps your brand name to be mentioned in every report you receive from them. This helps in building brand awareness and takes your brand reputation to the next level. When you satisfy your clients, they will share positive reviews about your service, thereby making it easy for you to get more clients and grow your business.

How to Find the Right White Label Link Building Company

This part is crucial. You cannot overlook the role that link building plays in today’s business environment. Getting the right links to your clients’ websites can either break or build their websites. Here are some methods you can use to find the right white label link building company:

Get help from Google

The first place to start is Google; simply head to Google and look for an agency that can help you offer the link building service. Start by searching for keywords like “white label SEO link building company or agency” or “white label link building services.” You can also add adjectives like “best” to the phrases.

If you want to hire the service of a white label link building company in a particular country or city, for example in Texas, you can search for “White label SEO link building company in Texas.” Adding locations to your search can help filter the search engine results.

Since Google provides genuine results, the websites ranking on the first page for your search terms understand how SEO works. Also, they may have employed the best strategies to rank their websites at the top positions and this is an indication that they understand what it entails to build quality links. Once you compile a list of potential white label link building partners, you can choose the one that you feel can be trusted.

Analyze the company’s link-building process

To know whether you can trust a white label link building company, you need to follow their link building process. Agencies usually list their link building process on their websites. This will help you determine if a company is trustworthy and transparent in its link building process.

White label link building agencies that don’t reveal their link building process are more likely to be using black-hat SEO methods. It is, therefore, better to eliminate those agencies from your list and go to the next one. It is important to strike off white label link building companies that use strategies like paid link insertions, spamming comments with links, private blog networks (PBNs), and spinning low-quality content for guest posting.

Review the testimonials of the agency’s customers

An effective method of assessing the trustworthiness of a white label link building company involves reviewing the testimonials of previous customers. This may include testimonials that are published on the companies’ websites and reviews on other directories and forums.

Also, you can ask for the contact details of their previous customers and get in touch with them to know the experience they had with the white label agency.

Check the links that were previously built by the company

You can go through the portfolio of the agency that you want to work with to know if they can be trusted. Search for case studies on their sites or other blogs. Ensure you analyze their portfolio to determine the quality of links they’ve built for their websites and how they made it to the top in search results.


A reliable white label link building agency will have links that support their web content. Compare the company’s link profile with those of its competitors. This will give you a clear idea of how competent the company is and will also narrow down your research.

Check the link building projects that the company is currently working on

If you adhere to the steps mentioned above, you will be able to create a good list of the best white label link building agencies. However, you still need to go through the companies’ current tasks to get the desired results. After getting and hiring a reputable agency for your link building tasks, ensure you monitor the links the company is building. Trustworthy link building agencies usually provide detailed white-label reports that you can use to check the quality of the links they are building.

Wrapping Up

Although link building plays an important role in SEO, it is also time-consuming and complex. If you diligently follow the processes outlined in finding a white label link building company, outsourcing your link building services to a white label company can be a worthwhile partnership.

Don’t make the mistake of taking chances when hiring a white label link building agency; this is not a viable strategy because the company you hire will represent your brand. It is, therefore, important to choose a white label link building company that will deliver high-quality work that will meet the specific needs of your clients.