Benefits of Using White Label Advertising Services
A white label advertising solution in simple terms can be anything from brandable advertising platforms to campaigns, reports, or products which are created without a brand label. When you purchase these services, you have the privilege to brand and resell them to your own clients under your brand name.
That way, you don’t have to reinvent the wheel by trying to come up with your own. Instead, you will simply be focusing on branding them and providing them to your clients to meet their business needs. As digital advertising is mostly a marketing service, most white label advertising services are also service fulfillment.
If you run a digital marketing agency, this might just be what you need to take your agency to the next level. You can partner with a reputable white label service provider to create and maintain digital advertising campaigns tailored to meet the needs of your clients.
Digital Advertising is Getting More Important
More than ever before, digital marketing has grown to become a vital element in any digital marketing strategy. It helps bring targeted traffic to a business while also drawing attention to the business’s other marketing strategies. With the business placed in front of the right people and at the right time, it will be driving more conversion and sales than anyone would probably have thought.
Because of its effectiveness in digital marketing, more businesses are beginning to rate digital advertising high in their marketing strategies. Many local businesses are now willing to spend more on advertising. That means if your agency could be offering advertising services to your clients, they would have no reason to go to your competitors.
It doesn’t matter the aspect of marketing your agency is specialized in, adding digital advertising to your offerings will help you generate new customers while keeping existing ones.
However, PPC, social media, and email advertising can be overwhelming if you don’t have the right team of experts by your side. But with a white label advertising solution, you will be having access to all the experts and specialists you need to fulfill your client’s campaign needs.
What Are Some Benefits of Using White Label Advertising Services?
#1: It is very easy
Partnering with a white label provider to bring your clients the solution they need can help take your agency to the next level. The most interesting part is that it is very easy and doesn’t require extra work from your agency. You simply need to find a reliable white label provider offering digital advertising, partner with them and offer their services to your customers with your own brand name on it. That’s all!
#2: Helps your clients get the results they seek
Since the white label provider will consist of experts that understand the ins and outs of digital advertising, you and your client will get to work with the best hands in the industry. That way, you can be sure of getting top quality ads campaigns that will help bring ROI-focused results.
#3: It saves you both money and time
With a white label digital advertising service, you can get more with less investment. You won’t have to spend extra money on hiring or training in-house staff to do the job.
You only need to choose an already built platform you can leverage to start providing high-quality services to your client without wasting your precious time or resources.
#4: It broadens your services portfolio
It is normal for people to expect ‘everything’ digital from a digital marketing agency. But in a situation where you don’t have the right expertise, experience, or resources advertising, a smart option will be to partner with a white label provider. This will help you add additional services to your offering, while also helping your agency look completely professional.
#5: It makes it easy for your agency to meet deadlines at all times
Do you struggle to meet the unending requests of your clients? You may not have to worry about that again after all. With a white label advertising service, you will be able to deliver high-quality services just within the time frame. That way, you will be able to spend extra time on converting more customers to try out your services – including ones you get as a white label.
#6: It helps you win more trust and loyalty among your customers
Whether it be search ads like Google ads or Bing ads, social media advertisement, or email marketing, the primary aim of any ad campaign is to generate more traffic and quality leads for your clients. When you are able to fulfill this by using a team of experts from your white label partnership, your clients will be happy, hence giving them enough reasons to stick with you and not wander off to your competitors.
#7: It provides a new stream of revenue for your agency
With additional services to your offerings and more businesses wanting to have you help them with their digital advertising needs, it is definitely going to mean more revenue for your agency. So, if you have been thinking of how to scale your agency and earn more money, reselling white label advertising services will make a whole lot of sense.
Different Types of White Label Advertising Services
One of the biggest challenges for any marketing agency is helping your clients attract new customers. It’s a major struggle, and it’s not always easy to navigate that water.
If you are also looking for a way to overcome this challenge and scale your business, white label advertising might be your lifeline. Let’s take a quick look at some of the most common white label advertising services.
PPC White Label Advertising
Pay-per-click (PPC) advertising campaigns are similar to SEO campaigns. Both of them have the common goal of driving traffic to a website or business via search engines. That is why PPC advertising is sometimes referred to as search ads because it is focused on search engines. However, while SEO helps you reach new customers and target audiences organically, PPC requires you to make some payments in order to rank high on search engines.
But with a well done PPC campaign, your website can rise to the top of SERPs in just one or two days after launching the campaign. This kind of marketing approach can help you generate more than 4,000% ROI in just a month, especially if you are using a white label PPC service.
White label PPC advertising strategy allows you to provide top-quality PPC services to your clients. You can also resell the services to other big businesses and marketing agencies with your brand name on them. A full-stack PPC white label solution may include a PPC campaign design for a specific company. At the same time, it can be accompanied by some other services, including ad design and copywriting, optimization, landing pages creation, etc. where all of these will be offered under your brand name.
Additionally, a PPC white label advertising solution can also be a managed service where a team of professionals and experts from your white label provider offers campaign management, make regular performance reports and analytics, measure ROI, and more for your clients.
Social Media White Label Advertising
Social media marketing has also grown to be the core of today’s marketing strategies. Every brand now needs to build a strong presence on social media to achieve its business goals. With a social media marketing campaign, it becomes super easy to reach and communicate with your target audience in a more casual environment.
SMM can be an ultimate solution for establishing strong brand-customer relationships, growing business partnerships, and gaining loyal fans. Therefore, social media marketing is one marketing service most businesses and companies are willing to spend any amount on to have a good grasp of it for their business. You can position your agency as the go-to agency to help them handle this part of marketing.
You don’t have to know the ins and outs of SMM, you only need to find a white label company you can outsource it to. That means even if you don’t have experienced in-house specialists or resources to handle social media marketing for your clients, white labeling can help out.
You can buy a social media marketing software and resell it as though it’s produced by your agency to help your client handle social media growth, posting, account management, social media analytics, etc.
White Label Email Marketing
Although it is most times neglected by many businesses, email marketing can bring a lot of benefits to your digital advertising strategy too. Several emails are being sent on a daily basis, with each of them serving different purposes. For instance, there are opt-in email advertising campaigns, which require that a customer agrees to be sent promotional materials from a particular brand. The purpose of this type of email marketing campaign is to nurture and retain existing customers.
So about white label email marketing solution, it is providing you with an existing email marketing solution – a software platform which you can rebrand with your agency name and logo, and resell to your clients and customers.
With a white label email platform, you can easily change the game and send automated emails tailored to the specific needs of your clients. Reselling this will help your agency provide an easy way to help your clients reach their customers through email, hence building loyalty and increasing revenue.
Programmatic White Label Advertising
Programmatic software helps automate ads selling and buying processes. Just like email marketing, you can also automate native and display advertising. With programmatic, advertisers are able to place an automated bid qualifying them to compete for publisher’s inventory slot. Then AI algorithms determine the best bid and notify the ad server to deliver the ad to an end-user. All of these are actually done in a matter of microseconds.
Every year, programmatic display ad trends keep increasing in popularity. Many agencies are venturing into it to better serve their clients. However, the only downside to programmatic is that it can be challenging to create one’s own ad network. But you can use a white label programmatic solution which is an already finished solution you can buy.
That way, you can save lots of time, money, and effort trying to develop your own ad tech software. A full range of white label programmatic solutions can include White Label Demand Side Platform, White Label Supply Side Platform, and White Label Ad Exchange.
If you want to add programmatic advertising services to your agency offerings, you can embrace a white label advertising technology that you can customize according to your business model and then resell to your clients.
Final Note
With more businesses ready to invest in digital advertising, it might just be the perfect time your agency considers adding it to your offerings. Offering your clients and customers advertising services they can trust for results can go a long way in helping to keep them to yourself in the competitive market.
But in a situation where you don’t have the resources, time, or expertise to deliver these services, you can leverage white label services. With white label advertising services, you will be able to help your clients acquire new customers, drive sales and conversions, and also help them achieve substantial results from their other marketing tactics.