Agency Bulk Writing Services: A Guide To Choosing The Right Company
Are you running out of time and need extra hands to get a bulk writing order completed for your client? Outsourcing to an agency bulk writing service could save you the hassle of getting it done on your own while ensuring that the work is correctly done and delivered on-time.
As an agency serving multiple clients, the last thing you want to do is compromise quality in order to meet deadlines. This could have a damaging impact on the reputation you’ve labored to build over the years.
Working with an agency bulk writing services doesn’t only save you time to focus on other projects at hand, it’s affordable and helps ensure that you continue to deliver well-written, high-quality content to clients.
In this guide, you will learn what a bulk writing service is and how to choose the right agent bulk writing service for your writing projects.
What is an Agency Bulk Writing Service?
An as agency, you can hire a professional writing company to create content for your clients under your own brand. A company that offers this type of service is called an agency bulk writing service.
Agencies partner with professional writing services for many reasons. For example, an agency that specializes in SEO or web development may want to portray an outlook of a one-stop digital marketing firm to their clients without raising overhead costs.
Likewise, a company that lacks specific knowledge or experience in a particular industry may decide to outsource their client’s writing service to a more experienced writing service.
Many professional writing services have a pack of writers that help fill in the gaps for agencies that either don’t have in-house content writers, or agencies that have more content needs than employees can fulfil. These companies offer managed services ranging from content writing and editing to curating content on behalf of their clients.
But what’s So Special about Google My Business?
The major benefit of Google My Business is that it allows your business enjoy great visibility within your target market. One key thing that promotes the growth of any business is being able to meet their target audience where they are. If you operate a regional or local company that serves specific markets or zip codes, you will understand how important it is to meet potential customers where they are – and where they are is on Google.
Yes, Google has evolved over the years to become a giant search engine where everything is searched. The search engine has also designed ways for small business owners to manage how their businesses appear on Google Search and Maps, which is where the bulk of searches are performed. When you have complete and correct information on GMB, it gives you the chance to showcase your brand to potential customers in your local community. And those are the people that would be most interested in the products or services you offer. The key point here is to ensure you have complete and updated information so your potential customers won’t have trouble finding your business and interacting with your brand.
You don’t want to see your potential customer going to your competitors because you don’t have the right steps to establish your brand online. So it’s important you learn how to use Google My Business to your advantage and incorporate it into your marketing efforts for the best results.
Why is Content Important?
Content writing is an essential part of an effective digital marketing strategy. From a website focused on increasing ranking and visibility online to sales copies that inspire positive actions towards product or service, content plays a significant role in keeping the wheel of your business moving.
However, creating valuable content that converts often requires a combination of talent and time commitment that not everyone can invest in, especially for small agencies with limited staff or startups with a knack for quality. This is why hiring a professional writing service can be a huge advantage to your agency – they let you offer your clients high-quality content with little investment and effort.
Types of Content Writing Services
Web content
Every business, from startups to Fortune 500 companies need web content to build an online presence. This content encompasses the content on your homepage, about us page, contact page and landing page. It provides important information about the company, including description of the products or services they provide, what makes them different, and more.
Choosing the right writing service lets you have access to well-researched, high-quality content that resonates with the target audience. The best content writer understands the basics of keyword research and ensures that your content is correctly optimized for search engines like Google.
Blog Posts
Blogging is a staple of search engine optimization. Publishing valuable blog posts enhances your website’s rankings and visibility in search engines. Blogging can also increase your brand awareness and organic traffic.
According to this post from Hub Spot, businesses should publish new or updated blog posts 3-5 times a week. Combining this responsibility with other tasks can feel a little overwhelming for your team. In such cases, you can rely on a professional writing service to consistently create and distribute high-quality content for your clients’ blogs.
Copywriting
Copywriting is the art of writing to persuade or influence customers’ decision to buy a particular product or service. Copywriting requires a high level of expertise and mastery of language to persuade readers to take specific action – either you want them to sign up for a course or donate towards a course.
This type of writing includes things like writing sales pitches, ad copy, infographics, product descriptions, and more. Given the crucial role copywriting plays in your overall marketing campaign, it’s important to allow a professional handle the project while you focus on other important tasks.
Technical Writing
Depending on your client’s industry, technical writing is an aspect of writing that can seem intimidating. This is why you need a qualified writer with the required industry experience to undertake the writing job. Whether you’re looking to write white papers, ebooks or how-to content, you can benefit from the skills and experience of a professional writing service. The best technical writer strives to achieve simplicity while retaining originality and professionalism.
Social Media Posts
The advent of social media like Facebook, Instagram and Twitter has made it increasingly easier for businesses to connect with their current and potential customers. Publishing thoughtful, valuable content regularly on your social media account helps you draw people’s attention to your business and grow your online presence exponentially.
However, social media writing is way beyond mere blasting out scheduled posts twice or a week. The expert understands how to create relevant, engaging and platform-specific posts is the most effective way to generate traffic and engagement in the noisy and crowded social media space.
Emails
Email is one of the effective marketing tools to communicate with customers. In the US, more than 90 percent over the age of 15 check their email every day. Email marketing is reported to have a potential return on investment of up to 4400%, making it the most cost effective way to attract and retain customers.
Like other types of content writing, email writing has its unique styles. The most effective email is full of value and benefits to keep your customers engaged and interested in your offering.
PR Writing
Press release is a journalistic piece of writing commonly used by businesses and organizations to announce newsworthy events such launching of a new product or service, announcing new hires or sharing news about a milestone business fund raising.
Recently, there’s been an astronomical increase in the use of PRs for SEO purposes. Local businesses use them as means to generate backlinks in order to build website authority. Professional writing services provide PR content that is original and optimized for search engines.
How To Choose The Right Bulk Writing Services For Your Agency
There are tons of writing services online who claim to pride themselves on their “ability to create quality content.” However, all writing services are created the same way. Follow these simple guidelines to select the right agency bulk writing services for your project:
Establish Your Needs
Before you set out to look for the best bulk writing service, you need to establish your needs. This includes deciding the scope of your project and what you look for in the professional. Are you looking for a writing service that can come up with topics and provide tons of high-quality content independently? Or are you willing to spare the time to guide them?
Do you need the writer to provide photographs or you’re planning on supplying the needed images. Furthermore, are you expecting the writing service to handle additional services such as posting directly on your clients’ website?
It’s important to create a checklist of what you really want from the onset and look for a professional that ticks all the boxes.
Do Your Research
Research! Research!! Research!!!
Research cannot be overemphasized when it comes to selecting the best writing service to produce bulk content for your clients. Fortunately, the process has become super easy with free tools such as Google. You can start by checking online for “the best bulk writing services” in your state and then take it up to the national level.
For example, “the best bulk writing services in Ohio.” Note the first 3-5 organic results that show up in the search engine result page. Repeat the same search query without including any location. Note the first 3-5 results.
Once you’re done with that, take the time to compare all the results to make an informed opinion. Take note of everything about each service, from their offerings down to the testimonials. If there’s something you’re not sure about, contact their customer support for clarification.
Don’t Go For Low Price
The desire to save money when outsourcing to a bulk writing service is quite understandable. But while it’s important to set a budget for the service, price shouldn’t be the ultimate decider of who you choose to work for you.
There are companies that churn out content at rapid rates in exchange for very low prices. However, most of these companies employ writers who are native speakers (of something close) leading to low quality content.
If price is your number one consideration, then you may miss out on the chance to work with the right company. The truth is the best writing companies aren’t cheap. So, instead of focusing only on pricing, look for a service that strikes the balance between cost and quality service delivery.
Prioritize Experience
Experience matters when hiring a writing service. It’s important to ask about how much the company or the company knows about your client’s industry. This is where you separate generalists from specialists. Choosing someone who doesn’t have any business with your client’s industry or niche can result in poorly researched, low quality content.
So right from onset, ask the writer questions such as:
How much do you know about my client’s business/industry?
Have you created content in the niche before?
It may be useful to ask the writer to come up with a brief explaining what they intend to cover in each topic.
Assess Quality
An agency bulk writing service can sound confident and offer all the advantages you can ever imagine, but the result depends on the writer assigned to work on your project. Some services pair writers with projects without clients knowing about it, while some allow clients to select the writers themselves. Either way, a reputable writing service should strive to provide assurance of quality.
Before making a financial commitment, you should ask for writing samples. Most professional writing services maintain a vast archive of samples to help clients evaluate everything from area of focus, to language and tone.
Wrapping Up
Choosing the right content writing service for your bulk projects can put your business on the path to success, while providing valuable, SEO-friendly content to your clients. By choosing the best writing partner, you can rest assured knowing that your content will always come out great.