10 Professional White Label SEO Tools for Agencies

Do you need the best SEO tools to improve your business performance? In this article, I have listed some of the top white label SEO tools that will optimize, rank and drive more traffic to your clients’ websites.

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10 Professional White Label SEO Tools for Agencies

What are White-Label SEO Tools?

A white label SEO tool is a re-brandable SEO tool. In other words, you can get the tool from a provider and then brand it as yours. In online marketing, white labeling is standard practice since only a few people have the resources to build custom software from scratch.

After discovering how Google works and also finding the SEO software that meet your needs, you can customize them to reflect your brand’s markings and logo. You can use the tools to manage SEO campaigns and tasks for your clients. And, you can even resell the tools.

White label tools help you to optimize, monitor, maintain, simulate, analyze, and perform different SEO tasks. This will help boost the quality of your SEO services.

Why Do You Need White Label SEO Tools?

Manually carrying out changes that will increase your site traffic organically can be time-consuming and difficult. There are some SEO activities that you can quickly perform with software to get faster results. This is where SEO tools come in.

The white label SEO tools that will be discussed in this article will help you automate the following tasks:

  • Website audits
  • Monitoring the performance of your backlinks
  • Monitoring the speed of your website
  • Tracking the position of your keywords
  • And lots more

These white label SEO tools will improve the performance of your website by reducing the time you spend on the SEO tasks and the mistakes that come with manually carrying out the tasks.

Here are the benefits of white label SEO tools in detail:

10 Professional White Label SEO Tools for Agencies

In-depth SEO data

White label SEO tools help in measuring and comparing yourself to your competitors so that you can see the strategies working for them that you can implement. This is one of the secrets to effective SEO strategies. These white label SEO tools will help you get data like:

  • Monitoring of social media and website ‘buzz’
  • Rank tracking, Google analytics, and search console integration
  • Backlink profiles and social citations
  • Analysis of backlink quality, toxic link checker, and content submission tools

They save time

Time is the most valuable commodity in business. White label SEO tools provide timesaving convenience by allowing you to pull urgent reports for your clients.

They provide higher value at an affordable cost

The essence of using white label SEO tools is to get higher value while reducing your costs. These tools have features that will help you achieve this. The tools can accommodate the increasing needs of your clients and your client base without incurring prohibitive costs.

They are scalable

White label SEO tools can offer an appropriate cost-to-value ratio due to their inbuilt scalability. Irrespective of the client base, the best white label SEO tools can work perfectly with adaptation.

They feature continuous improvement and upgrading

The data that you need to analyze in SEO reports are dynamic. White label SEO tools are also dynamic since they can be updated and improved regularly.

They provide tailor-made reports to meet clients’ needs

Agencies have different priorities and needs. Their key performance indicators (KPIs) also differ. The best white label SEO tools help you adapt your reports to meet the specific needs of each client.

They provide white label SEO reports to clients

Your client may not be bothered by receiving an SEO report that is branded with your agency’s logo. However, the needs of the clients differ. Some clients may want white-label reports so that they can use their brand names on the report. The best white label SEO tools allow you to send SEO reports that your clients can brand as theirs.

White Label SEO Tools for SEO Agencies


DashClicks is a white label site that is meant to eliminate unnecessary manual tasks from the SEO activities of agencies. The tools in DashClicks have a range of uses such as social media management and SEO-based solutions amongst others.

The platform has a working dashboard that you can use to monitor your clients’ details and your agency. Whether you have a team or you’re a freelancer with only a few employees, this tool can provide the right white label SEO solution that you need.

The tool features:

  • Agency website
  • InstaSites
  • White-label client dashboard, and
  • InstaReports

DashClicks is ideal for:

  • SEO
  • Funnel building
  • Facebook and Instagram ads, and
  • Website design

The tool has a free plan while the maximum paid plan is $297 per month.


SEOReseller is one of the professional white label SEO tools in the market. The tool provides a list of sites you can launch as your creation. This can be extremely helpful if you don’t have a portfolio.

SEOReseller has lots of resources that you can use if you register to be a monthly subscriber. The platform also has a range of free services and training materials that will help you use the platform without any hassles.

The platform features:

  • CRM
  • Lead finder
  • Email automation, and
  • Website audit

You can use SEOReseller for:

  • Link building
  • Local SEO
  • International SEO, and
  • Website development

The tool has different plans which range between $25 per month and $399 per month.

Agency Platform

Agency Platform is a white label SEO tool that you can use if you want to increase your margin. The SEO software provides many tools like proposals and audit reports. Agency Platform works with over 1,200 marketing companies throughout the world.

The platform allows you to upload your logo and brand whatever that you want to brand. It features the following:

  • PPC audit reports
  • SEO audit reports
  • Client intake forms, and
  • Agency proposal

You can use the platform for the following:

  • Pay-per-click
  • SEO
  • Website development, and
  • Social media

Agency Platform has affordable plans that cost as low as $9 per month while the best plan costs $100 per month.

The tool can be used to offer different services. If you want access to different options, then you should check out the platform to find out all the services it offers.

Bright Local

This is a simple platform that allows SEO agencies to save costs and stand out from the competition. With this tool, you can monitor your data and analytics on a single dashboard without the stress of shuffling between many websites.

If you have no problem with using modern tech, then you should check out Bright Local. Apart from being easy to use, they have a solid customer service team that will help you tackle all your issues.

Bright Local features the following:

  • White-label client dashboard
  • Lead generator

You can use Bright Local for:

  • Local search audit
  • Local search rank tracker
  • Citation builder
  • Reputation management

The tool’s plans start at $8 per month and go as high as $79 per month.


Vendasta offers you tools that you can use to find products that you can sell. The tool can also help you set up a hassle-free payment process. Vendasta features:

  • CRM
  • Marketplace
  • Task manager
  • Automation

Vendasta can be used for:

  • SEO
  • Business listings
  • E-commerce, and
  • Social media

Vendasta has a free plan. Its best plan costs $1,150 per month.

SEO Site Checkup

SEO Site Checkup is one of the best white label SEO tools in the industry. You can use the tool for a detailed analysis of any website. The tool reveals the technical issues with a website and also gives suggestions that you can deploy to improve the ranking of a website on search engine result pages (SERP). To use the tool, enter the website’s URL in the tool and you will get an automated SEO audit report.

The sections available in SEO Site Checkup include:

  • Speed optimization
  • Sitemap test
  • Robot txt. test
  • Image alt test
  • H1 and H2 check
  • Favicon test
  • Common keywords test

The tool is easy to use. It offers detailed analysis reports and also helps you compare the results of your competitors.

However, you can only use the tool for free for 14 days. After that, you need to pay a monthly fee if you want to continue to use it.


You can use Posirank to book meetings and develop the strategies that best suit your needs. After booking and completing your meeting with Posirank, you can then launch campaigns and use other services like PPC and information that relates to search engines. Posirank features fully managed SEO solutions.

You can use the tool for the following:

  • Broken links
  • Enterprise media
  • Press release, and
  • Guest posts

Since Posirank can be customized, you will need to book a demo to get a quote suitable for your needs.


WebCEO is a white label SEO tool that is perfect for agencies managing multiple client campaigns. It can be used for running huge B2B agencies and has workspaces for big teams. The tool features:

  • Multilingual SEO reports, and
  • White-label client dashboard

It can be used for:

  • Keyword research
  • Rank tracking
  • Technical audit, and
  • Internal links

The pricing for WebCEO ranges between $39 per month and $299 per month. New members can enjoy the 14-day free trial that the tool offers.


SEMrush is one of the most popular white label SEO tools. The tool’s website offers different toolkits such as an SEO toolkit. Some of its main features include the following:

  • Keyword rankings for a variety of website webpages
  • Monthly search volumes for various keywords
  • Page rankings for a specific keyword, and
  • Analysis of backlinks from other websites to yours

You can use SEMrush to perform keyword research and compare the performance of your web page against your competitors’.

Google Search Console

Google Search Console is one of the top white label SEO tools that can be used by website owners, SEO experts, publishers, and programmers. The tool can be used by app developers, programmers, and business owners to understand how their websites are performing.

The tool allows you to communicate with Google and also improve different important aspects of your website. It can also help you with the following:

  • Internal links
  • External links
  • Enhancement of keyword usage
  • Index status
  • Sitemap submission
  • And lots more

The tool has many useful features and also has a user-friendly interface. It is the best tool that you can use to detect if there’s an issue with your website.

How to Choose the Best White Label SEO Tool

Now that you know the different white label SEO tools in the industry (and their benefits), you also need to know what to pay attention to when looking to select a white label SEO tool for your agency.

Although the 10 SEO tools that I listed work really well, my recommendations may not be suitable for everyone. So, here are some factors that you should consider when looking for a good white label SEO tool:

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Affordable cost

It is important to have a budget. You should look for white label SEO tools that actually work and deliver, ultimately helping you generate more profits.


This is fundamental to business success. Your SEO tools must be reliable. The more you pay for a white label SEO tool, the less you should be concerned about the tool’s efficiency. A pricey tool should justify its price tag by providing you with an outstanding experience.

Customer support

The tool you want to use must have good customer support service. Customer support has a great role to play in the success of any service. If you are not technologically inclined, you will need functional customer support. The team should be reachable if you have issues while using the tool.

Don’t ignore the quality of customer support when you’re looking for a white label SEO tool.

How Costly are White Label SEO Tools?

The amount you pay for using white label SEO tools differs from platform to platform. It is advisable to invest in SEO tools that have high quality. Also, you should know your limits.

Have a personal budget and company budget so that you won’t end up overspending. By setting a budget, you will be able to narrow down your choices and also make the process of choosing a white label SEO tool less stressful.

Wrapping Up

Each of the 10 white label SEO tools listed in this article performs different functions that will help your site to grow. These tools can also be used to offer full-scale digital marketing services.